“Being east Asian and trying to be a pop singer in the UK where there is no precedent has sometimes been quite hard,” says London-based musician and model Rina Sawayama. “There aren’t many east Asian singers in the western pop world.”
Sawayama’s music, which she describes as “cute R&B with a subliminal pop sheen”, takes influence from her early childhood in Tokyo, where she weaned herself on J-pop (having “literally missed the boat” on the Spice Girls). Her glistening track “Cyber Stockholm Syndrome”, the first from her planned album, tingles with a Justin Timberlake-esque guitar hook and spotlights anxiety in the digital age.
Please note, Rina Sawayama is partnering with PLUS1 so that £1 from every ticket sold on her upcoming tour will go to support ClientEarth and their work to protect the planet and the people who live on it. www.clientearth.org.
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